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Innovation and Entrepreneurship

Code:

LEM32237

Sigla:

IE

Áreas Científicas
Classificação	Área Científica
OFICIAL	Business Science and Communication

Ocorrência: 2021/2022 - 2S

Ativa?	Yes
Unidade Responsável:	Seção de Ciências Empresariais e Comunicação
Curso/CE Responsável:

Ciclos de Estudo/Cursos

Sigla	Nº de Estudantes	Plano de Estudos	Anos Curriculares	Créditos UCN	Créditos ECTS	Horas de Contacto	Horas Totais
EM	36	Plano de Estudos	3	-	3	45	81

Língua de trabalho

Portuguese

Objetivos

• Know innovation processes and models, sources and obstacles and innovation diffusion processes.


• Knowing the role of innovation in competitiveness and its impact on products and services


• Understand the process of generating, modeling and developing new ideas


• Carry out the diagnosis and feasibility study of a new company


• Develop a business plan


• Understand the process of creating companies and follow the evolution and development of a company.

Resultados de aprendizagem e competências

• Know how to apply creativity techniques (idea generation)


• Know the innovation process (from idea to product/service)


• Identify entrepreneurial opportunities and develop proactiveness


• Knowing how to assess the opportunities and risk of innovation and entrepreneurship and envision future directions


• Know how to analyze and solve problems related to the creation of a company


• Develop decision-making ability


• Know how to communicate correctly (presentation, negotiation, networking)


• Develop the ability to work in a team


• Master the terminology and theoretical tools of innovation and entrepreneurship


• Knowing the incentives and barriers to innovation and the success and failure factors of entrepreneurial activity


• Knowing how to identify relevant partners and integrate knowledge networks

Modo de trabalho

Presencial

Programa

1 - Innovation Management

Introduction and fundamental concepts. Innovation process/models. Sources and obstacles to innovation. Diffusion of innovation.

2 – The Innovative organization

Innovation opportunities. Innovation and Competitiveness. Innovation Process. Characteristics and Routines of Innovative Organizations. Innovation and organizational structure. New organizational models. IDI certification.

3 - Fundamental Innovation Strategies

Innovation strategies. Different typologies.

4 – Entrepreneurial Activity

Basic concepts and terminology. The social and economic importance of entrepreneurship. Entrepreneurship and economic growth. Creativity, innovation and technology and their relationship with entrepreneurship. Characterization of the entrepreneurial spirit in Portugal and international comparisons. The entrepreneur profile, essential attributes. Essential motivations. Factors of success and failure in the entrepreneurial act. Types of entrepreneurship.

5 – The entrepreneurial process: from idea to market

Analysis of the idea and potential of business promoters. Analysis of external constraints. Definition of competitive strategy. Definition of the marketing strategy. The funding sources. The ways to start the activity (New Company, Spin-Off, Franchising). Risk mitigation. The importance of personal and professional networks. Public policies and support structures for entrepreneurship: examples of national and local policies and good practices.

6 – The realization of the entrepreneurial project

Formalization of the Business Plan: executive summary; company presentation; product or service analysis; market analysis (competition); the marketing plan; the operations plan; the financial plan and financing; techniques for presenting the plan to investors.

Bibliografia Obrigatória

Dantas, J.; Gestão da inovação, Vida Económica, 2001. ISBN: 9789727880515
Oliveira, A.; Criação de empresas, Anje, 2008
Duarte, C., e Esperança, J.; Empreendedorismo e Planeamento Financeiro, Edições Sílabo, 2012. ISBN: 9789726187837
Eric Ries; Lean Startup, Prime Books, 2012. ISBN: 9789896551759
Osterwalder, A., & Pigneur, Y.; ; Criar Modelos de Negócio, D. Quixote, 2011. ISBN: 9789722044974
Audretsch D. ; Entrepreneurship: A Survey of the Literature, Institute for Development Strategies, Indiana University & Centre for Economic Policy,, 2001

Bibliografia Complementar

Godinho, M.M; Inovação em Portugal, Fundação Francisco Manuel dos Santos, 2014. ISBN: 978 989 866 236 1
Tidd J., Bessant J., Pavitt K.; Gestão da Inovação, Integração das mudanças tecnológicas, de trabalho e organizacionais, Monitor.. ISBN: 9789729413582
Martins, J.; À descoberta do novo: Empreendedorismo e intra-empreendedorismo, , Edições Sílabo, 2017. ISBN: ISBN: 9789726188797
Smith, D.; Pense como um empreendedor, Vogais, 2021. ISBN: ISBN: 9789726188797

Métodos de ensino e atividades de aprendizagem

This is a theoretical-practical Curricular Unit, whose dynamism is based on the study and discussion of themes/cases. In addition to presenting and discussing cases and organizing seminars, the practical component involves drawing up a business plan and setting up a virtual company, which in itself requires intense work throughout the quarter. At the end, sessions will be held to present the business plans.
The Moodle platform will be used for the development of the most important activities, such as: forums for discussion of topics, clarification of doubts, repository of study materials, delivery of student work, dissemination of evaluation results, training activities.

Tipo de avaliação

Distributed evaluation with final exam

Componentes de Avaliação

Designation	Peso (%)
Apresentação/discussão de um trabalho científico	25,00
Teste	35,00
Trabalho escrito	40,00
Total:	100,00

Componentes de Ocupação

Designation	Tempo (Horas)
Apresentação/discussão de um trabalho científico	8,00
Estudo autónomo	12,00
Frequência das aulas	45,00
Trabalho escrito	16,00
Total:	81,00

Obtenção de frequência

In accordance with the General Evaluation Norms and the decisions of the Pedagogical Council.
For the academic year 2021/2022, by decision of the Pedagogical Council, it was defined that in order to carry out a CU in continuous assessment, the student must be present in a minimum percentage of 75% of classes (by typology).
Students who intend to attend continuous assessment must be enrolled in one of the classes of the discipline and must have their situation regularized.

Fórmula de cálculo da classificação final

The evaluation in the Innovation and Entrepreneurship discipline results from the weighted average of the above mentioned elements, ie: (Ti1+Ti2)/2*0.35+TGInt*0.25+TGF*0.40.
Ti - Individual test
TGInt - Presentation/discussion of a scientific work
TGF - Written work.

The non-performance and/or failure to deliver any of the three assessment elements mentioned above (tests, intermediate work and final work), cancels the continuous assessment.

Avaliação especial (TE, DA, ...)

When the student does not fit the normal assessment, he can be evaluated through an oral test.
Until the end of the second week of classes, students covered by special statutes (student worker, association leader, religious freedom, parenting regime, high competition, etc.) implications for assessments.

Melhoria de classificação

According to the rules in force, defined in the student assessment regulation.