Introduction to Business Management
Áreas Científicas |
Classificação |
Área Científica |
OFICIAL |
Business Science and Communication |
Ocorrência: 2023/2024 - 1S
Ciclos de Estudo/Cursos
Sigla |
Nº de Estudantes |
Plano de Estudos |
Anos Curriculares |
Créditos UCN |
Créditos ECTS |
Horas de Contacto |
Horas Totais |
EACI |
14 |
Plano de Estudos 14 |
3 |
- |
3 |
30 |
81 |
Docência - Responsabilidades
Língua de trabalho
Portuguese
Objetivos
To understand the role, impact and interaction of organizations and companies with their surroundings, as well as their internal functioning in a functional and systemic perspective.
Resultados de aprendizagem e competências
- Understand the role, impact and interaction of organizations with their surroundings;- Understand business management decisions in a context of growing organizational complexity and environmental change;- Distinguish and understand the different components and competencies of Management;- Understand the concept of strategy, the fundamentals and the strategic process;- Recognize the different types of organizational structures and their advantages and disadvantages.- Understand the basics of Marketing;- Understand the role of production management in the productivity and competitiveness of organizations;- - Analyze the equity situation of a company and the financial balance necessary for its autonomy and sustainability;- Understand the importance of people and the main activities of Human Resources Management.- Understand new trends and organizational forms.- Understand the changes in the business context of the digital age
Modo de trabalho
Presencial
Pré-requisitos (conhecimentos prévios) e co-requisitos (conhecimentos simultâneos)
NA
Programa
1. Organizations - concept and environment: Globalization of organizations; Internationalization of companies; Social responsibility in management.2. Management - functions and processes: The management cycle; Manager's functions; Manager skills and management levels; Organizational structures.3. Strategic management: Vision, mission and objectives of the company; Analysis and diagnosis; Assessment of the company's competitive position and generic strategies.4. Marketing Management: Qualitative and quantitative analysis of the market; Marketing-mix; New Marketing Trends5. 5. Production Management: General production objectives; Stock management; Production quality; Location and deployment.6. Financial Management and Investment: Financial Statements; Investment analysis and selection; Financing.7. Human Resources Management: Planning, Recruitment, Selection, Training and evaluation of human resources.8. New Trends in Management: The Digital Transformation.
Bibliografia Obrigatória
Teixeira, S; Gestão das Organizações
Carvalho, L., Bernardo, M., Sousa, I., & Negas, M; Gestão das Organizações – uma abordagem integrada e prospetiva.
Bibliografia Complementar
Lisboa, J., Coelho A., Coelho F., & Almeida, F.; Introdução à Gestão de Organizações
Pires, A. ; Marketing: Conceitos, técnicas e problemas de gestão
Courtois, A., Bonnefois, C., & Pillet, M. ; Gestão da Produção
Saias, L., Amaral, M., & Carvalho, R; Instrumentos Fundamentais de Gestão Financeira
Marques, A; Conceção e Análise de Projetos de Investimento
Camara, P., Guerra, P., Rodrigues, J. ; Novo Humanator - Recursos Humanos e Sucesso Empresarial
Métodos de ensino e atividades de aprendizagem
The syllabus of the course will be presented through an expository-participatory methodology. All concepts and techniques are clearly covered in an interactive learning process where the use of practical cases and text analysis allow to concretize and exemplify the different points of the program.
Tipo de avaliação
Distributed evaluation with final exam
Componentes de Avaliação
Designation |
Peso (%) |
Teste |
100,00 |
Total: |
100,00 |
Componentes de Ocupação
Designation |
Tempo (Horas) |
Frequência das aulas |
30,00 |
Total: |
30,00 |
Obtenção de frequência
Continuous assessment (2 tests) whose final grade must be equal to or greater than 9.5. If the grade is lower than 9.5, the student must take the exam.
Fórmula de cálculo da classificação final
Final grade = (T1+T2)/2