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Innovation and Entrepreneurship

Code:

LTB32001

Sigla:

INOVE

Áreas Científicas
Classificação	Área Científica
OFICIAL	Business Science and Communication

Ocorrência: 2023/2024 - 2S

Ativa?	Yes
Unidade Responsável:	Seção de Ciências Empresariais e Comunicação
Curso/CE Responsável:

Ciclos de Estudo/Cursos

Sigla	Nº de Estudantes	Plano de Estudos	Anos Curriculares	Créditos UCN	Créditos ECTS	Horas de Contacto	Horas Totais
LTB	43	Plano de Estudos	3	-	3	45	81

Língua de trabalho

Portuguese

Objetivos

• Understand processes and innovation models, sources and threats, and how innovation spreads;


• Explain the role of innovation on competitiveness and its impact on products and services;


• Understand the process of creation and development of new ideas;


• Diagnose and conduct feasibility studies to create a new company; Develop a business plan;


• Understand the process of enterprise /company creation and monitor the progress and development of a company.

Resultados de aprendizagem e competências

• Know how to apply creativity techniques (idea generation);


• Understand the innovation process (from idea to product/service);


• Identify entrepreneurial opportunities and develop proactivity;


• Be able to assess the opportunities and risk of innovation and entrepreneurship and envisage future directions;


• Know how to analyse and solve problems related to the creation of a company;


• Develop the ability to make decisions;


• Know how to communicate properly (presentation, negotiation, networking)Improve the capacity to work in teams;


• Understand the terminology and theoretical instruments of innovation and entrepreneurship;


• Understand the challenges, opportunities and risks of innovation and entrepreneurship;


• Know the incentives and barriers to innovation and the success and failure factors of entrepreneurial activity;


• Know how to identify relevant partners and integrate knowledge networks.

Modo de trabalho

Presencial

Pré-requisitos (conhecimentos prévios) e co-requisitos (conhecimentos simultâneos)

not applicable.

Programa

1 - Innovation Management
Introduction and fundamental concepts. Process of innovation/models. Sources and obstacles to innovation. Diffusion of the innovation.
2 - The Innovative organization
Opportunities of innovation. Innovation and Competitiveness. Process of Innovation. Characteristics and Routines of Innovative Organizations. The innovation and the organizational structure. New Organizational Models. Certification of RDI.
3 - Fundamental Strategies of Innovation.
Strategies for innovation. Different types.
4 - The Entrepreneurial Activity
Basic concepts and terminology. The social and economic importance of entrepreneurship. Entrepreneurship and economic growth. Creativity, innovation and technology and its relation with entrepreneurship. Characterization of the entrepreneurial spirit in Portugal and international comparisons. The entrepreneur's profile, essential attributes. Essential motivations. Factors of success and failure in the entrepreneurial act. Types of entrepreneurship.
5 - The entrepreneurial process: from the idea to the market
Analysis of the idea and potential of business promoters. Analysis of external constraints. Definition of competitive strategy. Definition of the marketing strategy. Sources of financing. Ways of starting the activity (New Company, Spin-Off, Franchising). Risk mitigation. The importance of personal and professional networks. Public policies and support structures to entrepreneurship: examples of national and local policies and good practices.
6 - The implementation of the entrepreneurial project
Formalizing the business plan: executive summary; presentation of the company; analysis of the product or service; analysis of the market (competition); the marketing plan; the operations plan; the financial plan and financing; techniques for presenting the plan to investors.

Bibliografia Obrigatória

Dantas, J.; Gestão da Inovação, Vida Económica, 2001. ISBN: 9789727880515
Sarkar, S.; Empreendedorismo e Inovação, Escolar Editora, 2014. ISBN: 9789725924068
Oliveira, A.; Criação de empresas, Edweb, Anje, 2008
Duarte, C., e Esperança, J.; Empreendedorismo e Planeamento Financeiro, Edições Sílabo, 2012. ISBN: 9789726187837
Eric Ries; Lean Startup, Prime Books, 2012. ISBN: 9789896551759
Osterwalder, A., & Pigneur, Y.; Criar Modelos de Negócio, D. Quixote, 2011. ISBN: 9789722044974
Audretsch D. ; Entrepreneurship: A Survey of the Literature, Institute for Development Strategies, Indiana University & Centre for Economic Policy,, 2002

Bibliografia Complementar

Godinho, M.M.; Inovação em Portugal, Fundação Francisco Manuel dos Santos, 2014. ISBN: 978 989 866 236 1
Tidd J., Bessant J., Pavitt K.,; Gestão da Inovação, Integração das mudanças tecnológicas, de trabalho e organizacionais., Monitor, 2008. ISBN: 9789729413582
Martins, J.; À descoberta do novo: Empreendedorismo e intra-empreendedorismo, Edições Sílabo, 2017. ISBN: 9789726188797
Catmull, Ed.; Criatividade - como vencer as forças que bloqueiam a inspiração, Clube do autor, 2014. ISBN: 978-989-721-519-0
Campo, A., Soeiro, J.; A Falácia do Empreendedorismo, Bertrand Editora, 2016. ISBN: 978-972-25-3222-8
Pimentel, A.; Unicórnios Poertugueses, Lua de Papel, 2021. ISBN: 979-989-23-5256-5

Métodos de ensino e atividades de aprendizagem

This is a theoretical-practical curricular unit, based on the study and understanding along with the discussion of different issues / cases. A range of different topics / cases are given to a group of students, who will analyze and discuss them. This course involves a hands-on activity that includes the preparation of a business plan and the creation of a virtual company, tasks that will require intense work throughout the semester.
The Moodle platform will be used for the development of the most important activities, such as: forums for discussion of topics, clarification of doubts, repository of study materials, delivery of student work, disclosure of assessment results, formative activities.

Tipo de avaliação

Distributed evaluation without final exam

Componentes de Avaliação

Designation	Peso (%)
Apresentação/discussão de um trabalho científico	15,00
Teste	50,00
Trabalho escrito	35,00
Total:	100,00

Componentes de Ocupação

Designation	Tempo (Horas)
Apresentação/discussão de um trabalho científico	8,00
Estudo autónomo	12,00
Frequência das aulas	45,00
Trabalho escrito	16,00
Total:	81,00

Obtenção de frequência

According to the General Assessment Standards and the decisions of the Pedagogical Council.
For the 2023/2024 academic year, by decision of the Pedagogical Council it was defined that to perform a UC in continuous assessment the student has to attend a minimum percentage of 75% of classes (by typology).
Students who intend to attend continuous assessment must be enrolled in one of the classes of the subject and must have their situation in order.

Fórmula de cálculo da classificação final

The assessment in Innovation and Entrepreneurship subject results from the weighted average of the above mentioned elements, i.e.:(MTi1+MTi2)/2*0,5+TGInt*0,15+TGF*0,35.

TGint - Presentation work
MTi- Individual minitest
TGF - Written work.

Minimum score in tests > 7 values
Final average of tests > 9,5 values


The non-performance and/or the lack of delivery of any of the three assessment elements previously mentioned (tests, intermediate work and final work), annuls the continuous assessment. In this case the student must take the final exam.

Provas e trabalhos especiais

not applicable

Trabalho de estágio/projeto

Not applicable

Avaliação especial (TE, DA, ...)

When the student does not fit into the normal assessment, he may be assessed by oral examination.
Until the end of the second week of classes, students with special statuses (student worker, association leader, religious freedom, parenting regime, high competition, etc.) may contact the subject leader to clarify any specific situations and their implications in the assessments.

Melhoria de classificação

According to the rules in practice, defined in the student's evaluation regulation.