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Strategy and Organizational Performance

Code:

TGI27

Sigla:

EDO

Áreas Científicas
Classificação	Área Científica
OFICIAL	Business Science and Communication

Ocorrência: 2023/2024 - 3T

Ativa?	Yes
Unidade Responsável:	Seção de Ciências Empresariais e Comunicação
Curso/CE Responsável:	Industrial Management and Techinology

Ciclos de Estudo/Cursos

Sigla	Nº de Estudantes	Plano de Estudos	Anos Curriculares	Créditos UCN	Créditos ECTS	Horas de Contacto	Horas Totais
TGI	32	Plano de Estudos 2016	3	-	4	44	108

Língua de trabalho

Portuguese

Objetivos

Provide students with knowledge about the strategy; 
Develop the capacity for strategic analysis/diagnosis;  
Provide students with knowledge about strategy formulation;
Know the problems related to the implementation of a strategy;
Develop capacities for evaluating and controlling the strategy;
Know new trends in strategic thinking and practice.

Resultados de aprendizagem e competências

Distinguish strategic from tactical and operational activities. Be able to carry out the internal and surrounding diagnosis, as well as the SWOT analysis. Know how to apply in specific cases the analysis of the five forces of attractiveness of the sector and Porter's generic strategies. Know the elements of diversification strategy, products-markets, vertical integration, internationalization, etc. Be aware of strategy implementation issues. Know how to evaluate and control the implementation of the strategy. Be aware of sustainability and CSR issues.

Modo de trabalho

Presencial

Pré-requisitos (conhecimentos prévios) e co-requisitos (conhecimentos simultâneos)

Knowledge of Management and Organization. Knowledge of micro and macroeconomics.

Programa

1. Strategic analysis (environment analysis, company analysis; five attractive forces of the sector, SWOT etc.)
2. Strategy formulation (vision, mission, objectives, models to support strategy formulation, diversification, products-markets, vertical integration, internationalization
3. Implementation, evaluation and control of the strategy (emerging strategies, organizational structure, management policy)
4. Sustainable development and the social/environmental responsibility strategy (people, planet & profit or 3p's)

Bibliografia Obrigatória

André Freire; Estratégia. Sucesso em Portugal, Verbo, 1998. ISBN: 972-22-1829-8

Métodos de ensino e atividades de aprendizagem

Theoretical-practical classes: expository-participatory method, using audiovisual media and elaboration of practical exercises/cases. Preparation, presentation and discussion of group work on specific topics; taking test/tests or exams.

Tipo de avaliação

Distributed evaluation without final exam

Componentes de Avaliação

Designation	Peso (%)
Teste	60,00
Trabalho escrito	40,00
Total:	100,00

Componentes de Ocupação

Designation	Tempo (Horas)
Estudo autónomo	44,00
Frequência das aulas	44,00
Trabalho escrito	20,00
Total:	108,00

Obtenção de frequência

1. Continuous assessment:
Final grade in continuous assessment = 0.6 mini-tests grade + 0.4 papers/cases grade.
The score mini-test average ≥ 10 values.
Minimum test score ≥ 7 values
The works/cases will be presented orally and in writing by the students (all students who are part of the group) according to the presentation plan (lesson plan) determined by the teacher in the first class. The grades of the works will be presented after the evaluation of all the works of all the students.
2. Exam = 100% final exam grade.

Fórmula de cálculo da classificação final

1. Continuous assessment:
Final grade in continuous assessment = 0.6 test/tests grade + 0.4 papers/cases grade.
Test score/test average ≥ 10 values.
Minimum test score ≥ 7 values
2. Exam = 100% final exam grade.

Avaliação especial (TE, DA, ...)

In accordance with IPS and ESTS regulations.

Melhoria de classificação

Improvement of positive grade - examination of the time of appeal, after timely and effective enrollment in the academic secretariat/division.