Código Oficial: | 9862 |
Sigla: | TGI |
General objectives
Specific objectives
Understand the concept of Marketing as a set of functions that include market analysis, consumer behavior and the planning and execution process of product, price, distribution and promotion of goods and services policies, which create exchanges with value for the organization and customers.
• Provide basic training on statistical learning techniques and theory.
• Identify the main theoretical models studied.
• Construct and interpret confidence intervals.
• Construct and interpret parametric hypothesis tests.
• Estimate and interpret linear regression model parameters.
• Apply statistical inference techniques as a decision support tool and interpret the results obtained.
• Analyze, evaluate, interpret and critically defend the results obtained.
The contents to be addressed in the discipline of Production and Operations Management (GPO) are structured in order to allow the student:
- To develop analytical and critical capacity on the themes and activities developed in the scope of Production and Operations Management.
- Acquire skills to apply methodologies and techniques used in Production and Operations Management.
To understand what is meant by HRM, how it relates to the company's global management and what its functions are.